Communicating Science

When I was a student, I worked closely with two scientists that were very active in communicating science to the public:  Carl Sagan and Steve Schneider.   Both impressed upon me the importance of scientists talking directly to the public, something that is even more acutely needed today because of the hollowing out of the traditional media (e.g., less science reporters) and the explosion of social media.


sagan   schnider

I have tried to follow my mentors advice by creating a weather blog (cliffmass.blogspot.com) and through my weekly radio broadcast on the local NPR station, KNKX.  In addition, I wrote a popular book on Northwest weather, give many public lectures, and interact with the media a great deal.


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